The importance of a great real estate headshot

 In Corporate, headshots

A real estate headshot is a vital part of attracting clients.

Your real estate headshot is a vital part of attracting clients. It is apart of your personal branding, and will be visible everywhere. They can be on business cards, advertisements, website listings, and on physical house listings. Nowadays you will advertise even more online with Facebook, LinkedIn, and Google searches. You need to treat your headshot like you would with a first impression with someone in-person. This is why it is important to make sure you get high quality shots that reflect you as a businessperson.

It is important to consider a few things before going forward with a headshot. You should always update your headshot every couple years. Make sure you wear something you’re comfortable in. Also choose something that won’t look out of style before you update your headshot again.

A lot of sites or companies would suggest having a background that is towards your niche. For example, if you sell beachfront properties, they suggest you use a subtle view of the ocean. We suggest going for a neutral plain background, such as black, white, grey, or exposed bricks.

Make sure this headshot represents you well by wearing your favourite business outfit, that is also marketplace appropriate. It will help you feel more comfortable during the shoot, and with the end result. Don’t have other people in the shot with you such as your spouse, your children, or your pets. Some people think this makes it more personal and welcoming, but the headshot is about you, your business, and your brand. Not your personal life, so keep it focused on you.

Overall, make sure you communicate with your photographer and let them know what your end goal is with your headshots to get the best result.

Conveniently located in The North Liberty Center in Torontos downtown west, serving Toronto, Etobicoke, Mississauga, Oakville, Burlington, Milton, Scarborough, and surrounding areas.

If you’re looking for a headshot photographer email us at info@photosthatwork.com


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