United Way Halton & Hamilton Sets the Tone for Fundraising Events

 In Advertising & Marketing, Corporate, Engagement, Events, Marketing and Advertising, Non-profit, Photoworks

The United Way Halton & Hamilton is dedicated to creating a strong, supported, resilient community that benefits all. They ensure that an essential network of programs and services work together flawlessly to achieve lasting, positive change in the Halton and Hamilton regions!  

No other organization has the same depth, reach, and history as the United Way. This organization works to improve lives, build communities, and ignite action, much of which is achieved through charity events and fundraisers. 

PhotoWorks has successfully collaborated with the United Way Halton & Hamilton by professionally photographing their fundraising events to engage guests and increase donations. As an organization with so much reach and such a successful track record, other volunteers and organizations who are planning charity events have a thing or two to learn from the United Way!  

Have Fun! 

Hosting an event is undoubtedly a lot of work, but that doesn’t mean you can’t have fun with it! United Way Halton & Hamilton encourage dedicated community members to host charity events in whichever way suits them and their unique passions.  

They encourage folks to do something that holds special meaning to them and their community. Whether that’s a golf tournament, a pop-up carnival, a bake sale, or a fancy gala, fundraising is flexible and should be fun for everyone involved! 

When you’re busy running an event, it’s easy to get swept up in the excitement and before you know it, the day is over. Including photography services is a great way to immortalize the fun that was had at your event and offer keepsakes to your donors, while also providing you with promotional materials to expand your reach through social media!  

pop up fair with ferris wheel and tents

Build Hype Prior to Your Event 

The more attendees you have at your event, the more donations you acquire. It’s that simple. And what better way to build buzz and encourage attendance than through a track record of fun events, and an active social media presence? 

Featuring professional photography at your event is not only beneficial in the moment, but you’ll thank yourself down the line. As you go to plan your next fundraising event, you’ll find it’s much, much easier to drive attendance when you not only have a reputation for throwing a good party, but you have the photographic evidence to prove it! 

Photography at a charity event is a great tool to keep your guests engaged and having fun. Most people love a good photo opportunity, and you can even add silly props and funky backdrops to liven it up a little! Not only do your guests leave happy and with photo souvenirs, but you’ve provided yourself with a wealth of material for marketing your next charity event. 

Photography Yields a High ROI 

It may seem counterintuitive to spend money on professional photography when the point of your event is to make money, not spend it. But the old adage is true – you have to spend money to make money.  

Hiring photographers for your event is a great way to add value without breaking the bank. Including professional photography at a charity event has been proven to increase donations, making it a very worthwhile investment with high returns.  

United Way Halton & Hamilton is an organization known for its community impact, as well as its fundraising success. In collaborating with the organization, PhotoWorks has seen first-hand United Way’s tried and true fundraising techniques and the power of including professional photography. 

If you’re planning a fundraiser or charity event and you’re interested in including a photo sponsorship to drive donations, please reach out to us at PhotoWorks for more information.  

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kids smiling at desks in colourful classroomthree women posing with silly props